BetMGM has agreed a deal to provide igaming and mobile and retail sports betting on board cruise ships operated by leisure travel business Carnival Corporation.
Under the agreement, mobile and retail sports betting, as well as igaming, will be available on more than 50 ships ported in the US, spanning the Carnival Cruise Line, Holland America Line and Princess Cruises brands.
Carnival Corporation will offer BetMGM-branded digital and cash-based sports betting, as well as digital real-money gaming on-board Carnival’s US-branded ships in international waters.
In addition, BetMGM and Carnival Corporation will collaborate on a range of co-marketing and promotional activations.
BetMGM’s platform will roll out in phases over the coming months.
“We’re very proud to be able to deliver the excitement and engagement of sports betting and igaming to our guests through our partnership with BetMGM,” Carnival Corporation’s senior vice president of global casino operations Marty Goldman said.
“Our two leading global hospitality organisations will provide a wide array of immersive digital content as a complement to our exceptional shipboard casinos.”
BetMGM chief executive Adam Greenblatt added: “We’ve found an ideal partner in Carnival Corporation and look forward to providing our sports betting and igaming products to its millions of passengers.”